Your business needs to be economically sustainable in order to survive in the modern travel environment. Economic feasibility can help greatly to achieve other pillars of sustainable tourism – the environmental and social aspect of it. At this moment, you might start thinking about distribution of your product or services and their availability for interested parties.
To accomplish this, your services or products need public and visibility. At the same time, you might want to develop your activities responsibly, avoiding the potential unwanted effects of too many visitors. For this reason, you need to be careful with selection of partners and commercialization strategies you want to apply.
In order to attract desired type of travellers you might want to use distinguished channels dedicated to specific market segments, tour operators and distributors specialized in responsible tourism. Arriving to any of them is not always easy and sometimes entrepreneurs are not informed about possibilities they have. Whether you want to use B2C or B2B channels or you want to combine these two, presence on different markets is crucial for the increase of your results. It will enable you to deliver your offer to all potential visitors and establish sales levels needed for your business.
In order to successfully achieve positive outcomes, we help you with:
- Commercialization of your offer and cooperation with essential market players
- Revenue management and its application in your business
- Choice between single services and packages
- Development and design of your digital marketing strategy