Who we are
We are tourism professionals committed to the development of responsible tourism, one which benefits all sides involved – local communities and their culture, natural environment and visitors. At a time when tourism is one of the fastest growing economic activities in the world, we feel the need to contribute to its correct planning, development and measurement of its impacts.
What we do
We actively collaborate with providers of accommodation, tour operators, rural communities, non-profit sector and academic institutions, helping them in our areas of expertise – sustainability assessment and certifications, capacity building, product development and online distribution.
How we do it
By applying concepts and practices of sustainable and responsible tourism development, we help service providers and organizations to grow coherently and overcome common challenges they face. Solutions include and are not limited to: assisting rural communities to develop and commercialize tourism experiences, evaluate the sustainability levels of organizations and implement best practices to reduce costs and negative impacts, develop commercial strategies to reach new markets and strengthening a network of stakeholders on local and regional level.


Sustainability assessment

With our work we help organizations and providers of travel experience to make their business more responsible towards the environment in which they operate. We assist in applying sustainable practices in various stages of business process enhancing with that overall performance. Therefore, we can advise on techniques and technologies...
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Capacity building for rural initiatives

In our work we tend to collaborate with all types of tourism businesses who wish to develop their activities in a sustainable way. Nonetheless, our primary focus is on rural initiatives and community-based organizations who decide to pursue tourism as an alternative economic activity.
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Product development

We can help you to develop product which suits the best for the resources you have and satisfies the needs of the customers you want to attract. Whether is it an itinerary, single service, package, excursion, educational course, day stay or a tour, it can be personalized and optimized for the best possible outcome.
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Product distribution

To attract desired type of visitors you might want to use distinguished channels dedicated to specific market segments, tour operators and distributors specialized in responsible tourism. Whether you want to use B2C or B2B channels or you want to combine these two, presence on different markets is crucial for the increase of your results.
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By explaining the concept behind your idea and practices you apply, visitors will be able to get to know you even before meeting you during their journey. It will enable you to pass appropriate message and, on the other hand, them to understand better what is it that you do exactly and motivation behind your actions.
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Have a question?

If you have any question feel free to contact us

Contact us


Work in 15 countries in Latin America, Europe and Oceania

More than 40 initiatives of responsible and rural tourism development

Work in 8 different areas of tourism and travel industry:

among others, 7 eco-lodges and hotels, 9 cooperatives of community-based tourism, 4 tour operators, 15 public and private bodies and institutions, 5 private natural reserves

Built a network of 100 tourism professionals worldwide


Rasoterra – regenerative organic agriculture in the Aso valley

Regenerative organic agriculture is not a new concept, still, it is relatively unknown to the general public. After presenting an idea behind regenerative tourism in one of the previous articles, here's a story about the concept of regenerative agriculture, from the perspective of one small family-run business. We spoke with Yuri Marchioni and Isabella Cocci from Rasoterra in the Italian region of Le Marche
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